Tinderbox Media

Clients come to us with many different requirements.  Some want us to create and coordinate a comprehensive PR strategy including online and offline media relations, broadcast exposure, business blogging and management of their social media profiles. Others cherry pick certain elements of our offering to suit their industry, ambition or financial position, but an increasing …

When managing multiple social media accounts, it can sometimes become difficult to judge how influential these accounts are and whether your messages are reaching the right audiences. However, there are a number of websites that you can use to gauge your performance and measure whether or not your topics are hitting the right notes with …

Working in PR, it’s crucial to approach each account in its own unique way and not apply the same rules and strategy to each campaign. Sure, here at Tinderbox we manage the usual social media accounts such as Facebook and Twitter on behalf of our clients, but we also take a close look at what …

Social media aggregating site Storify has rolled out new features this week including a new homepage, which showcases the latest and hottest new stories trending on social media. If you are unfamiliar with Storify, the site curates news from across the web through a vast array of social media sites including Twitter, Facebook, YouTube and …

We live in a fast moving world, and nowhere is this better evidenced than in the expanding world of social networks. It used to be that any form of competition that made use of social media was a novelty for which consumers were willing to do pretty much anything to be involved with. Not anymore. …

Facebook rolled out a significant set of changes to pages last week – but one of the really important developments was something of a footnote as majority of people failed to get past the shiny new features on offer. Pages are the public profile of brands and other organisations on the social network. Changes last …

  “So, what is the next Facebook?” It’s an innocent question that I get asked from time-to-time by friends and family. I have to look back at them and say that “I don’t really know.” I am being slightly disingenuous though, because you don’t have to be genius to figure out that mobile technology will …

Social networks have afforded us considerable insight into human communication, why are we not always harnessing those insights offline?

A story popped up this week that made me think hard about why it is important not to put all your eggs in one basket when it comes to online marketing. An American-based Facebook fan page owner saw his page and its 47,000 fans disappear overnight. The page, called The Official Real Estate Referral Group, …

One of search engine giant Google’s priorities is to improve user satisfaction by quickly delivering the desired result for every search term entered – for every user, every time. As part of that it is constantly looking at ways to index the entire internet. At the moment though there is one barrier to Google achieving …